Göran Eriksson is a professor of Media and Communication studies at Örebro University, Sweden. He works in the field of discourse analysis and his current research is linked to the sociology of health and is concerned with multimodal representations of healthy food and healthy eating in different settings. Ongoing studies look at marketing and are especially interested in how science and scientific expertise is communicated. He publishes extensively in international peer-reviewed journals and is currently editing the book Selling Healthy Lifestyles with Science (with Lauren Alex O’Hagan). Göran is associate editor of the SSCI- indexed journal Discourse, Context and Media.